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Senators introduce bill to protect individuals against AI-generated deepfakes

Aug 01, 2024 - news.bensbites.com
A group of senators has introduced the NO FAKES Act, a bipartisan law aimed at making it illegal to create digital recreations of a person's voice or likeness without their consent. The act, backed by Senators Chris Coons, Marsha Blackburn, Amy Klobuchar, and Thom Tillis, would allow individuals to seek damages if their voice, face, or body are recreated by AI without authorization. The act would hold both individuals and companies liable for producing, hosting, or sharing such unauthorized digital replicas.

The proposed legislation follows the recent passage of the DEFIANCE Act, which allows victims of sexual deepfakes to sue for damages. The NO FAKES Act has received support from several entertainment organizations, including SAG-AFTRA, the RIAA, the Motion Picture Association, and the Recording Academy, as well as OpenAI. The act aims to protect creators and artists from unauthorized digital replicas of their voices and likenesses.

Key takeaways:

  • A group of senators introduced the NO FAKES Act, a bipartisan law that would make it illegal to create digital recreations of a person's voice or likeness without their consent. The act is aimed at protecting individuals from unauthorized use of their voice, face or body by AI.
  • The act would allow people to seek damages when their voice, face or body are recreated by AI. Both individuals and companies could be held liable for producing, hosting or sharing unauthorized digital replicas.
  • The proposed act follows the Senate's recent passage of the DEFIANCE Act, which would allow victims of sexual deepfakes to sue for damages. Several entertainment organizations, including SAG-AFTRA, the RIAA, the Motion Picture Association, and the Recording Academy, have expressed support for the NO FAKES Act.
  • OpenAI, a leading AI research organization, also supports the NO FAKES Act. Anna Makanju, OpenAI's vice president of global affairs, stated that creators and artists should be protected from improper impersonation and that thoughtful legislation at the federal level can make a difference.
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