The experts quoted in the article suggest that Google's focus on "helpful quality content" will extend to websites with alternate versions, and that content should come from actual people demonstrating real insight. They also predict that Google will reward "situational content" that anticipates various outcomes and next steps. The article concludes with a reminder that while AI can enhance productivity and efficiency, it cannot replace human creativity and expertise.
Key takeaways:
- Google's algorithms now evaluate the helpfulness of an entire website, not just individual pieces of content. Therefore, it's crucial to ensure that your entire site provides clear and unique value.
- Generative AI is setting a new standard for content creation. It's essential to understand how it works and find ways to add unique value to your content that AI can't replicate.
- The concept of 'situational content' is emerging, which involves predicting various outcomes and providing next steps. This type of content is more conversational, authoritative, and expert, and it indicates to the user that a real person wrote it.
- Expertise and experience are still crucial in the era of AI. While AI can assist in many ways, it cannot replace the creativity, ideas, and unique insights that humans bring to the table.