The platform also offers a Writing Assistant to guide content creators in maximizing SEO impact, and provides an overview of the content SEO program to identify high ROI activities. It aims to eliminate the 95% of SEO effort that is typically wasted. The platform is designed for anyone involved in content creation, from marketers to writers, and offers additional services for more in-depth partnerships. It uses an AI-powered Topical SEO framework to take the guesswork out of keyword research and enables teams to publish high-performing content in record time.
Key takeaways:
- The Graphite Platform is designed to focus on the 5% of SEO work that drives results, moving away from outdated keyword-based SEO and focusing on topics.
- It is built with fewer features that have been rigorously tested to drive outcomes, providing a streamlined experience that focuses on high impact work.
- The platform uses AI to analyze SEO data and surface high impact insights, making tasks like researching topics, generating content briefs, and optimizing performance easier and faster.
- Companies like Fourthwall and Practice have seen significant increases in search revenue and deal flow respectively, by using the Graphite Platform.