With the investment, ServiceNow plans to integrate Catalyst's data and intelligence capabilities into its Now Platform to improve customer experiences. Catalyst is also working on automating communications with its customers and simplifying user experience through conversational AI. The company competes with multiple players in the customer growth and retention segment, including Gainsight, PlanHat, StepFunction, and Totango.
Key takeaways:
- New York-based startup Catalyst has received a strategic investment from ServiceNow Ventures, bringing its total capital raised to $74 million.
- Catalyst plans to use the funding to expand its product and reach more enterprises, while ServiceNow aims to integrate Catalyst’s data and intelligence capabilities into its Now Platform.
- Catalyst offers a SaaS platform that aggregates customer data from multiple sources, providing sales and success teams with insights into customer maturity, health, and upsell potential.
- With the new investment, Catalyst plans to accelerate product innovation, grow its customer base, and automate communications with its customers.