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Shipping giant CMA CGM and French AI startup target customer service in tie-up

Apr 06, 2025 - us.fashionnetwork.com
Shipping giant CMA CGM and tech startup Mistral AI have announced a 100 million euro partnership focused on enhancing customer service in shipping and logistics, as well as fact-checking in French media businesses like BFM TV. This five-year collaboration will increase CMA CGM's AI-related spending to 500 million euros. While financial targets for return on investment were not disclosed, CMA CGM's CEO Rodolphe Saade expects the initiatives to be implemented within 6 to 12 months, significantly reducing response times for customer service handling a million emails weekly. The partnership is seen as a commitment to France amid global trade tensions, with Mistral AI gaining recognition as a European competitor to American AI firms.

Mistral AI, which has secured partnerships with major French companies like Stellantis, anticipates a tenfold increase in sales from December 2024 to December 2025. The AI sector faces pressure to deliver results, especially with competition from low-cost Chinese models like DeepSeek. Despite regulatory challenges between the U.S. and Europe, CMA CGM continues to invest globally, including a $20 billion pledge in the U.S. and a $150 million AI partnership with Google's Alphabet. The collaboration with Mistral AI is seen as a strategic move to strengthen French industry ties during uncertain times.

Key takeaways:

  • CMA CGM and Mistral AI have announced a 100 million euro partnership to enhance productivity, focusing on customer service in shipping and logistics and fact-checking in media.
  • The partnership is part of CMA CGM's broader AI investment strategy, bringing its total AI-related spending to 500 million euros.
  • Mistral AI, recognized as a European competitor to American AI giants, expects a significant increase in sales and has secured partnerships with major French companies.
  • Despite global trade tensions and regulatory challenges, CMA CGM continues to invest in international markets, including a $20 billion investment in the United States.
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