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Shopify CEO says no new hires without proof AI can’t do the job

Apr 07, 2025 - theverge.com
Jay Peters, a news editor at The Verge, reports on a memo from Shopify CEO Tobi Lütke emphasizing the importance of AI in the company. Lütke instructs employees to justify requests for additional resources by demonstrating why AI cannot fulfill their needs. He encourages teams to consider how AI could be integrated into their work, suggesting that this could lead to innovative discussions and projects. The memo, shared on X and reported by CNBC, highlights AI as a fundamental aspect of Shopify's operations and a skill that employees must develop through frequent use.

Lütke describes AI as the most significant change in work processes he has witnessed and stresses that effective AI usage is now a core expectation for all Shopify employees. The company plans to incorporate AI usage questions into performance and peer reviews, underscoring its importance. Lütke believes that success at Shopify depends on the collective skill and ambition of its employees, enhanced by AI, to benefit their merchants.

Key takeaways:

  • Shopify CEO Tobi Lütke emphasizes the importance of using AI before requesting additional resources or headcount.
  • Lütke describes AI as the most rapid shift in work processes he has seen in his career and stresses the need for employees to learn to use AI effectively.
  • AI usage is now a fundamental expectation for all Shopify employees, and questions about AI will be included in performance reviews.
  • Lütke believes that success at Shopify depends on combining employee skills and ambition with AI to benefit merchants.
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