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Shopify launches an AI-powered store builder as part of its latest update | TechCrunch

May 21, 2025 - techcrunch.com
Shopify has introduced a range of new AI-powered tools aimed at enhancing the online shopping experience for its merchants. These tools include an AI store builder that allows users to set up storefronts with a single prompt and an AI generator for creating elements like banners without coding knowledge. Additionally, Shopify has upgraded its AI commerce assistant, Sidekick, with voice chat and screen sharing capabilities. These updates were announced during Shopify’s Edition launch day, a biannual event showcasing platform changes.

The AI store builder is designed to quickly create a website foundation, allowing more time for personalization. Users can describe their brand, and Shopify’s AI generates a ready-to-launch storefront that can be customized further. Shopify also introduced a new public theme, “Horizon,” which includes AI-assisted design adjustments and “Theme Blocks” for code-free customization. Sidekick, now available in the Shopify mobile app, can engage in voice chat and screen sharing to assist users. The company’s investment in AI aligns with CEO Tobi Lütke’s vision of maintaining a smaller workforce through technological advancements.

Key takeaways:

  • Shopify introduced new AI-powered tools, including an AI store builder and an AI generator for creating store elements without coding.
  • The AI store builder allows users to set up storefronts quickly using a single prompt, which can then be customized manually.
  • Shopify's AI commerce assistant, Sidekick, now includes voice chat and screen sharing capabilities and is available in the Shopify mobile app.
  • A new public theme called "Horizon" was introduced, featuring AI-assisted design adjustments and customizable "Theme Blocks."
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