Sign up to save tools and stay up to date with the latest in AI
bg
bg
1

ShopTalk 2025: Just 1% Of Vendors Use Generative AI To The Max

Mar 21, 2025 - forbes.com
The article discusses the current state of generative AI adoption in the e-commerce industry, particularly at the ShopTalk 2025 conference, which is a major event for e-commerce vendors. Despite the hype surrounding generative AI, only 25% of the 683 vendors at the conference explicitly mentioned it, with AI being the most mentioned technology by 40% of vendors. The author, who has extensive experience in AI, expected a higher adoption rate given the potential of generative AI for personalization in e-commerce. However, the reality is that true personalization, which requires multimodal capabilities, is not yet widely implemented, with only 1% of vendors offering such solutions.

The article highlights that while e-commerce is generally a leader in AI adoption, the integration of generative AI is still in its early stages, with most solutions focusing on traditional AI applications like analytics and workflow automation. The author notes that the majority of companies focusing on data and AI at ShopTalk are startups, suggesting that innovation in generative AI may take longer to materialize, similar to the delayed realization of self-driving cars. The author invites further discussion and exploration of generative AI solutions at the conference.

Key takeaways:

  • E-commerce is leading in AI adoption, with AI being the most mentioned technology among vendors at ShopTalk 2025.
  • Generative AI is the second most mentioned technology, but only 25% of vendors explicitly mention it, indicating slower adoption than expected.
  • Generative AI has the potential to revolutionize personalization in e-commerce, but true 1:1 personalization is not yet widely implemented.
  • Only 1% of vendors at ShopTalk offer multimodal solutions, highlighting the early stage of generative AI adoption in the industry.
View Full Article

Comments (0)

Be the first to comment!