The digitization of the automotive industry is deepening automakers’ relationships with consumers, allowing them to better understand consumer behavior and improve the customer experience. Consumers value the ability to efficiently search for entertainment and information, and want their preferences to transfer seamlessly between environments. The article suggests that automotive manufacturers have a unique opportunity to emerge as the best stewards for safe in-vehicle digital experiences.
Key takeaways:
- The rising consumer interest in highly connected intelligent vehicles is transforming the automotive industry, with demand for AI, machine learning and 5G technology changing how safety and comfort are ensured in vehicles.
- The debate about the future of high-tech connected cars is centered around who should control the design, development and ongoing management of the digital relationships with vehicle owners, drivers and passengers, with the main contenders being automotive manufacturers and Big Tech companies.
- Advanced connected car experiences present an opportunity for automakers to establish meaningful and ongoing relationships with consumers after the point of vehicle purchases, with digital services allowing them to better understand consumer behavior and refine the driving experience.
- Success for the automotive industry will hinge on establishing a holistic perspective about evolving consumer expectations, with a need to ensure content and service portability, consistent interfaces, and intuitive navigation to avoid dangerous distractions and ensure the safe operation of vehicles.