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Show HN: An Experiment with One-Feature Tool Made $7164/Mo

Feb 21, 2024 - news.ycombinator.com
The author shares his experience of launching and growing an indexing tool called Index Rusher, initially intended for personal use. Despite a lackluster launch, the tool sold several licenses, validating its need in the market. The author then focused on increasing traffic and revenue, implementing various growth hacks that resulted in over $7k in revenue and a significant increase in site traffic.

The growth strategies included cross-linking with other products, engaging in relevant social media discussions, blog posts, traffic from directories, sponsored listings, and affiliate partnerships. Despite the total cost of $6711, the project turned profitable with a revenue of $7164. Future plans include promoting the tool to more users, increasing word-of-mouth effect, exploring paid ads, automated emails, launching a directory and free tools as lead magnets, and launching on Product Hunt and AppSumo.

Key takeaways:

  • The author created an indexing tool called Index Rusher to help Google index pages faster for improved SEO ranking, initially as an internal tool but then decided to launch it publicly.
  • Despite a lackluster launch, the tool still sold several licenses, validating its usefulness and leading to the next stage of growth, which involved various growth hacks that resulted in over $7k in revenue and increased site traffic.
  • Key growth strategies included cross-linking with other products, social media visibility, blog posts, traffic from directories, sponsored listings, and affiliate partnerships.
  • The project is profitable with a total cost of $6711 and revenue of $7164, and future plans include promoting to more users, increasing word-of-mouth effect, exploring paid ads, adding automated emails, launching a directory and free tools as lead magnets, and launching on Product Hunt and AppSumo.
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