Simon Data has also launched a native connected application for Snowflake’s data cloud called IdentityQA. The company plans to continue this effort and launch connected applications with other cloud data warehouses. While the company has not shared specifics, platforms like BigQuery and Redshift could be potential candidates. The company, which saw over 50% revenue growth last year, works with enterprises such as JetBlue, BARK, TripAdvisor, WeWork, SeatGeek, Venmo, ASOS, and Equinox.
Key takeaways:
- New York-based Simon Data, a customer data platform (CDP) provider, has raised $54 million in a series D funding round led by Macquarie Capital.
- The company plans to use the funding to further develop its product offering and provide companies with a fully connected, data warehouse-native CDP.
- Simon Data's CDP provides marketing teams with smart workflows and a no-code user interface to seamlessly integrate with and tap the data they need from their cloud data warehouse.
- Simon Data has launched a native connected application for Snowflake’s data cloud called IdentityQA and plans to launch connected applications with other cloud data warehouses.