The Series D round was led by Australian financial group Macquarie Capital, with participation from existing investors including Polaris, .406, and F-Prime. The company, which has raised more than $115 million to date, aims to grow its headcount by up to 20 people within the next year. Simon Data's clients include JetBlue, Bombas, and Vimeo. The firm is particularly interested in enhancing its expertise in automation and generative AI.
Key takeaways:
- Marketing technology company Simon Data raised $54 million in a Series D funding round to bolster its research and development division.
- The company's technology enables businesses to unify their various data sources in a centralized location, and provides no-code applications for marketers to use this data for tasks like email marketing and campaign optimization.
- Simon Data plans to use the funds to increase its staff by up to 20 people within the next year, with a focus on expertise in automation and generative AI.
- The Series D round was led by Australian financial group Macquarie Capital, and the company has raised over $115 million to date.