The funding news follows the recent addition of a new tool to the platform, Connected Segmentation, which simplifies the creation of customer segments. The tool runs directly on cloud data platforms like Snowflake, turning raw customer data into segments without the need for external infrastructure. The company plans to use the new funding to develop more tools like Connected Segments and to fund go-to-market initiatives.
Key takeaways:
- Simon Data Inc., a startup that combines analytics and marketing automation, has secured $54 million in a Series D funding round led by Macquarie Capital.
- The company's platform aggregates customer data from multiple systems into a single repository, allowing marketers to analyze it more easily.
- Simon Data recently launched a tool called Connected Segmentation, which creates customer segments directly on cloud data platforms like Snowflake, eliminating the need to move data to external infrastructure.
- The startup plans to use the new funding to develop more tools like Connected Segments and to fund go-to-market initiatives.