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Siri and Google Assistant look to generative AI for a new lease on life | TechCrunch

Jun 07, 2024 - techcrunch.com
Apple is expected to announce its AI plans at the WWDC 2024 keynote, including a partnership with OpenAI. The company's strategy involves integrating generative AI with existing properties, with Siri at the center. Despite Siri's shortcomings over the years, Apple continues to push for its integration into all operating systems. The company is also expected to transition a number of employees to generative AI operations following its electric car project's failure.

Google, on the other hand, has been integrating its generative AI platform, Gemini, into different applications and Android. Despite some aggressive moves, Google is signaling a future where Gemini replaces Assistant outright. However, both companies acknowledge that generative AI is not yet ready to fully replace current smart assistants. The article suggests that generative AI will eventually dominate the smart assistant space, but there is still a long way to go before it can provide a consistent experience for mainstream users.

Key takeaways:

  • Apple is expected to announce its AI plans at the WWDC 2024 keynote, including a partnership with OpenAI to bring generative AI to the iPhone and Mac.
  • Despite the advancements in AI, voice assistants like Siri have not lived up to their initial promise due to the complexity and perfection required in their operation.
  • Google has been integrating its generative AI platform, Gemini, into Android and is signaling a future where it replaces the Assistant outright.
  • Generative AI is poised to be the logical successor to smart assistants, but current models still have a long way to go before they can fully replace existing smart assistants.
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