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Siri Co-Designer: Apple’s ‘Fear of Not Being Perfect’ Hampers Siri Revamp | PYMNTS.com

Mar 08, 2025 - pymnts.com
In 2011, Apple introduced Siri, the first digital assistant in a smartphone, which was groundbreaking at the time. However, since then, Apple has been criticized for lagging behind competitors like Amazon's Alexa and OpenAI's ChatGPT in AI advancements. Luc Julia, a co-designer of Siri, noted that Apple's perfectionist culture and cautious approach have delayed AI improvements, with recent reports indicating that enhancements to Siri will be postponed until 2026. This delay comes as competitors are rapidly advancing with generative AI technologies, and consumers are increasingly noticing Apple's lag in AI capabilities.

Julia highlighted that Apple's reluctance to release imperfect products stems from past experiences, such as the flawed launch of Apple Maps. Despite having a partnership with OpenAI, advanced AI functionalities are not yet evident in Siri. Julia suggested that Apple should consider releasing a minimum viable product in conversational AI to demonstrate its competitiveness. He also noted that since Steve Jobs' passing, innovation at Apple has been limited, with the Apple Vision Pro being one of the few notable advancements.

Key takeaways:

  • Apple's cautious approach to AI development is causing Siri to fall behind competitors like Alexa and ChatGPT, with delays in implementing generative AI enhancements.
  • Apple's perfectionist culture, which demands nearly flawless products, is a significant factor in its slow adoption of new AI technologies.
  • Steve Jobs was the sole advocate for Siri at Apple, and since his passing, the company's innovation pace has slowed, with the Apple Vision Pro being a rare exception.
  • Luc Julia suggests that Apple should release a minimum viable product in conversational AI to demonstrate its competitiveness in the rapidly evolving AI landscape.
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