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Smartphone Design Plateaued in 2024

Dec 26, 2024 - gizmodo.com
In 2024, smartphone innovation shifted focus from hardware advancements to integrating artificial intelligence (AI) as the primary feature, with Samsung, Google, and Apple leading the charge. This shift resulted in phones that looked similar to their predecessors but emphasized AI capabilities like Samsung's Galaxy AI and Google's Gemini. The emphasis on AI aims to prepare users for future tech demands, although it raises concerns about increased power consumption and the need for larger batteries, potentially affecting phone design and cost.

The rise of AI in smartphones also introduced new features like image rendering apps, which rely heavily on AI to enhance photos. While these features improve user experience, they demand significant resources, leading to phones with higher RAM and increased manufacturing costs. Despite these changes, the physical design of smartphones remains largely unchanged, with manufacturers balancing AI integration with consumer utility and competitive demands. The article questions whether the benefits of AI justify the potential drawbacks, such as increased device heat and reduced battery life.

Key takeaways:

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  • Smartphone innovation in 2024 focused heavily on AI, with Samsung, Google, and Apple making it the primary marketing focus over hardware improvements.
  • Samsung and Google collaborated on AI features like Circle to Search, while Apple's WWDC introduced Apple Intelligence, rebranding AI in a unique way.
  • New smartphones from major brands now include AI-driven image generation apps, but this shift has led to increased hardware demands and higher costs.
  • The balance between AI performance and practical smartphone design remains a challenge, with concerns about battery life and device thickness.
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