The author also discusses the future of messaging, emphasizing the shift from transaction-based messaging to end-to-end conversational journeys. The next generation of messaging, Rich Communication Services (RCS), is gaining traction, offering businesses the ability to send not just text but also images, videos, and files. The author concludes by stressing the importance of choosing the right partner for businesses looking to step into RCS or other mobile messaging channels, and the potential of pairing messaging with AI for more personalized customer interactions.
Key takeaways:
- SMS marketing has emerged as a front-runner in business growth strategies due to its high delivery and open rates, cost-effectiveness, and universal accessibility.
- Developments in generative AI are enabling conversational interactions via SMS and other chat apps between businesses and consumers, potentially revolutionizing customer communications.
- Spam messages are a growing challenge in the SMS marketing industry, particularly in the U.S., leading to increased regulation and changes in SMS codes.
- The future of messaging lies in Rich Communication Services (RCS), which combines the reliability of traditional SMS with enriched functionalities akin to WhatsApp and iMessage, and allows businesses to send not just text but also images, videos and files.