Snapchat has also announced a new notification and appeals process for content removals, which will be rolled out globally. The company is building an integration to the European Commission's Transparency API, which will provide information about enforcement decisions made about EU-based accounts or content. Additionally, Snapchat is banning personalized advertising to users aged 13-17, limiting ad targeting for these teens to basic essential information such as language settings, age, and location.
Key takeaways:
- Snapchat is the latest social media platform to announce changes in compliance with the European Union’s Digital Services Act (DSA), which requires platforms to allow users to opt out of content personalization based on their activity.
- The DSA also requires platforms to identify and mitigate systemic risks on their platforms, including in relation to public health and minors’ mental health. Non-compliance can result in penalties of up to 6% of global annual turnover.
- Snapchat's DSA compliance measures include allowing users in the EU to opt out of personalization in the Discover and Spotlight feeds, providing more information on how its AI-based content recommender systems work, and launching an ads transparency library for adverts targeting users in the EU.
- Snapchat is also introducing a new notification and appeals process for content removals, and is building an integration to the European Commission’s Transparency API to provide information about enforcement decisions made about EU based accounts or content.