In addition to these new tools for beginners, Snap is also enhancing its offerings for professional developers. The company has released advanced Lens Studio tools that enable AR creators to build Bitmoji games, featuring a turn-based system and a customizable Character Controller for varied gameplay styles. This dual approach of expanding access and enhancing professional tools underscores Snap's dedication to fostering innovation and growth in the AR domain.
Key takeaways:
- Snap has launched a stand-alone Lens Studio iOS app and web tool to make AR Lens creation more accessible to all skill levels.
- The new tools allow users to generate AI effects, add Bitmoji, and use trending templates for customized Lenses.
- Snap aims to attract more creators by simplifying AR Lens creation, while also providing advanced tools for professional developers.
- Snap is committed to investing in AR technology, contrasting with Meta's decision to shut down its Spark AR platform.