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Snap plans to add watermarks to images created with its AI-powered tools | TechCrunch

Apr 17, 2024 - techcrunch.com
Snap has announced plans to add watermarks to AI-generated images on its platform. The watermark, a translucent version of the Snap logo with a sparkle emoji, will be added to any AI-generated image exported from the app or saved to the camera roll. The company has warned that removing the watermark will violate its terms of use, although it is not yet clear how Snap will detect the removal of these watermarks. Other tech companies, including Microsoft, Meta, and Google, have also taken steps to label or identify images created with AI-powered tools.

Snap also allows paying subscribers to create or edit AI-generated images using Snap AI and has added context cards to AI-generated images created with tools like Dream to better inform users. The company's efforts to improve AI safety and moderation follow controversy over its "My AI" chatbot, which was found to discuss potentially unsafe subjects. In response, Snap introduced controls in the Family Center for parents and guardians to monitor and restrict their children’s interactions with AI.

Key takeaways:

  • Snap plans to add watermarks to AI-generated images on its platform, which will be a translucent version of the Snap logo with a sparkle emoji.
  • Removing the watermark from images will violate Snap's terms of use, although it's unclear how the company will detect the removal of these watermarks.
  • Other tech giants like Microsoft, Meta and Google have also taken steps to label or identify images created with AI-powered tools.
  • Snapchat's efforts to improve AI safety and moderation come after its “My AI” chatbot spurred some controversy upon launch in March 2023, leading to the company rolling out controls in the Family Center for parents and guardians to monitor and restrict their children’s interactions with AI.
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