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Snap previews its real-time image model that can generate AR experiences | TechCrunch

Jun 18, 2024 - techcrunch.com
Snap previewed an early version of its real-time, on-device image diffusion model at the Augmented World Expo. The model, which can generate AR experiences, is small enough to run on a smartphone and can re-render frames in real-time. The company also announced new generative AI tools for AR creators. Snapchat users will start seeing Lenses with this generative model in the coming months, and Snap plans to make it available to creators by the end of the year.

Additionally, Snap's co-founder and CTO Bobby Murphy announced the launch of Lens Studio 5.0 for developers. The new version includes generative AI tools that can help create AR effects faster, potentially saving weeks or months. AR creators can use these tools to create selfie Lenses, generate custom stylization effects, and create 3D assets. The latest version of Lens Studio also includes an AI assistant to answer any questions AR creators may have.

Key takeaways:

  • Snap has previewed an early version of its real-time, on-device image diffusion model that can generate vivid AR experiences and is small and fast enough to run on a smartphone.
  • The company has also unveiled generative AI tools for AR creators, which will be incorporated into Lenses in the coming months and made available to creators by the end of the year.
  • Lens Studio 5.0 is launching with access to these new generative AI tools, allowing developers to create AR effects much faster and generate highly-realistic ML face effects, custom stylization effects, and 3D assets.
  • AR creators can also generate characters like aliens or wizards with a text or image prompt using the company’s Face Mesh technology, as well as face masks, texture and materials within minutes. The latest version of Lens Studio also includes an AI assistant to answer questions.
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