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Snapchat is expanding further into generative AI with 'Dreams' | TechCrunch

Aug 21, 2023 - news.bensbites.co
Snapchat is developing a new generative AI feature called "Dreams" that will allow users to place their selfies in imaginative scenarios and backgrounds. The feature, discovered by app researcher Steve Moser, will require clear, unobstructed selfies and may also include a "Dreams with Friends" option where users can generate images with their friends.

Snapchat is also considering monetizing the feature with the introduction of purchasable "Dream Packs". The feature was first spotted earlier this year by reverse engineer Alessandro Paluzzi, and recent developments suggest that Snapchat is moving forward with it. However, Snapchat has declined to comment on its plans for "Dreams".

Key takeaways:

  • Snapchat is planning to expand its generative AI features with a new feature called "Dreams", which will allow users to generate new pictures of themselves in imagined scenarios.
  • The company is also developing "Dreams with Friends", a feature that allows users to generate AI images with their friends included, given they have their friends' permission.
  • References to purchasing "Dream Packs" in Snapchat's app suggest that this could potentially be a monetizable feature in the future.
  • Snapchat has declined to comment on its plans for the "Dreams" feature.
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