Snapchat's Dreams feature is based on open-source technology and each art style is created by Snap employees. The company plans to allow users to add friends to their Dreams, and the terms of service indicate that Sponsored Dreams from companies like Disney or Pepsi are on the horizon. Despite not being as prominent in pop culture, Snapchat reported 397 million daily users last quarter and content from Memories is shared 280 million times per day.
Key takeaways:
- Snapchat has launched a new AI feature called Dreams, which allows users to create generative AI selfies.
- The first pack of Dreams is free, with each additional pack costing $1. The feature is initially available in Australia and New Zealand, with global access rolling out in the coming weeks.
- Dreams is based on open-source technology and each art style is made by Snap employees. The company plans to let people add their friends to their Dreams in the future.
- Snapchat's terms of service reveal that Sponsored Dreams are coming, indicating potential partnerships with companies like Disney or Pepsi.