This move represents a shift in Snapchat's strategy, as the company expands its presence across various devices, including wearables. Snap CEO Evan Spiegel had previously expressed skepticism about the Apple Watch's small screen, but the focus of the new app is on enabling quick message responses rather than viewing images or videos. With this launch, Snapchat has surpassed competitors like Facebook Messenger and WhatsApp by offering a dedicated watchOS app.
Key takeaways:
- Snapchat has launched a watchOS app for Apple Watch users, allowing them to access the social network on their wrists.
- The new app enables users to preview and reply to messages using various input methods like keyboard, Scribble, Dictation, or emoji.
- This marks a shift in Snapchat's strategy, as the company previously did not prioritize the Apple Watch due to its small screen.
- With this launch, Snapchat has surpassed competitors like Facebook Messenger and WhatsApp by offering a dedicated watchOS app.