Snapchat is also implementing safety measures for its younger users. A new feature will remove age-inappropriate content and ensure that teens are only adding people they know in real life. If a teen tries to add a stranger, a warning will pop up, and they will be discouraged from sharing their contact information.
Key takeaways:
- Snapchat+ has reached over five million subscribers, with a significant increase from four million in late June.
- The subscription service offers exclusive features such as custom app themes, distinctive app icons, and a toolkit to enhance Stories or monitor rewatch statistics.
- Despite its success, Snapchat+'s revenue contribution is still a small fraction of Snap's overall earnings, which are primarily generated through advertising.
- Snapchat is implementing safety features for teen users, including a system to eliminate "age-appropriate" content and warnings against adding strangers as friends.