Samooha, founded in 2022, offers no-code, industry-specific templates for building data clean rooms that run as Snowflake native apps. These allow users to share, collaborate, and gain insights from anonymized data. The acquisition aims to strengthen the technology's integration with the Snowflake data cloud and simplify the process of building interoperable data clean rooms for businesses. The financial terms of the deal remain undisclosed.
Key takeaways:
- Snowflake has announced its intention to acquire Samooha, a startup that specializes in 'data clean room' technology, which allows businesses to securely share and collaborate on their first-party data.
- This acquisition is expected to strengthen Snowflake's focus on secure data storage, collaboration, and application, marking its eighth acquisition of the year.
- Samooha's unique approach includes providing no-code, industry-specific templates for building data clean rooms that run as Snowflake native apps, allowing users to share and gain insights from anonymized data.
- By acquiring Samooha, Snowflake aims to deepen the integration of the technology with its own data cloud, providing enterprises with a simpler way to build interoperable data clean rooms for their business use cases.