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Social Media Giants Brace for Election Day Misinformation Surge: How Meta, TikTok, X, More Prepare

Nov 05, 2024 - techtimes.com
Social media giants Meta, TikTok, X (formerly Twitter), and YouTube are stepping up efforts to combat election-related misinformation, particularly those aided by artificial intelligence. Meta has invested over $20 billion in safety and security measures, including reducing political content on Instagram and Threads, working with fact-checkers, and identifying AI-generated content. TikTok has allocated more than $2 billion for trust and safety, banning political ads and AI-generated content designed to manipulate users. X has collaborated with electoral officials and law enforcement to strengthen its platform, while YouTube is fighting AI-generated misinformation and promoting credible content.

Snapchat and Reddit are also implementing measures to ensure election integrity. Snap is providing voter registration and reminders through an app with Vote.org, while Reddit is educating its users on voting and providing trusted sources for election information. Both platforms permit political advertising but have implemented strict vetting processes. Reddit bans AI-generated content aimed at deceiving users, while Snap has partnered with fact-checkers to ensure the accuracy of political ads.

Key takeaways:

  • Meta has invested over $20 billion in safety and security measures for elections, including reducing political content on Instagram and Threads, and working with 11 independent fact-checkers.
  • TikTok has allocated more than $2 billion for trust and safety, with a focus on election integrity, and has banned over 3,000 accounts linked to political discourse manipulation.
  • X, formerly Twitter, has been collaborating with electoral officials and law enforcement to strengthen its platform, despite significant staff cuts in its trust and safety division.
  • YouTube is fighting AI-generated misinformation and promoting credible content, including halting political ads in the final hour of Election Day and posting real-time election results.
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