The news comes amid a rush by rival phone makers to launch generative AI features on their flagship phones. If the deal goes through, it could suggest that Apple's progress with its generative AI push is slower than expected. Apple has been developing its own large language model, nicknamed Ajax, but it reportedly lags behind its rivals, potentially leading Apple to partner with companies like Google and OpenAI, which have more advanced AI models.
Key takeaways:
- Apple is reportedly in talks with Google to potentially license its Gemini AI models for use in upcoming iPhones, according to a Bloomberg report.
- Apple's own AI models are under development and are expected to focus on on-device features, but some worry that Apple could fall behind in the rapidly developing AI field.
- Apple has been noticeably absent from the generative AI mania until this year, but CEO Tim Cook has expressed excitement about the company's future in AI.
- Apple's next mobile operating system, iOS 18, is expected to debut in June with new generative AI features, but it is unclear whether these will be powered by Google, OpenAI, or Apple itself.