The funding round was led by Menlo Park-based VC firm Felicis, with participation from Google’s Gradient Ventures, Antler, SpeedInvest, Northzone, and Bag Ventures. Sona, which has now raised over $40 million since its inception, plans to use the new funds to develop its AI capabilities and expand internationally, including into the U.S. market.
Key takeaways:
- Sona, a workforce management platform for frontline employees, has raised $27.5 million in a Series A funding round.
- The platform helps companies manage their frontline workforce, including shift scheduling, timesheets, absence management, and connecting with agencies for staff shortages.
- Sona uses AI to automate many of the processes involved in managing a workforce, including optimizing rosters using data from workers’ contracts.
- With the new funding, Sona plans to expand its operations internationally, including its first foray into the U.S. market.