The use of AI in the film industry has been a contentious issue, with concerns that it could lead to job losses. A recent study found that 75% of leaders in the entertainment sector believe AI is contributing to job elimination, reduction, or consolidation. However, some industry professionals, such as cinematographer Kathryn Brillhart, see the potential of AI to advance the craft and improve workflows.
Key takeaways:
- Sony Pictures is looking to incorporate artificial intelligence into the filmmaking process to streamline production and cut costs, according to CEO Tony Vinciquerra.
- The use of AI in film production has become a key point in negotiations between Hollywood's major crew union and top studios, with union protections being the main barrier to displacement.
- A study found that AI is leading to job losses in Hollywood, with voice actors, concept artists, and postproduction workers being particularly vulnerable.
- Sony Pictures is recovering from the box office failure of 'Madame Web', which cancelled plans for a new franchise, and the critical failure of 'Morbius', which still managed to earn $170 million worldwide.