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Spam, junk … slop? The latest wave of AI behind the ‘zombie internet’

May 20, 2024 - theguardian.com
The article discusses the rise of "slop," a term used to describe artificial intelligence-generated content on the web that serves little purpose other than to generate advertising revenue and direct search engine attention. Unlike chatbots, slop is not interactive and rarely serves the needs of the reader. The creation of slop is economically driven, as AI models can generate vast amounts of text or images, and even if only a few users interact with the content, it can pay off. However, the overall effect is negative, as it wastes users' time and effort in sifting through irrelevant content.

The article also highlights the potential dangers of slop, such as incorrect information or misleading advice. For instance, an AI-generated travel article listed a food bank as a tourist attraction, and AI-written foraging books on Amazon contained dangerous advice about mushrooms. The rise of slop has led to concerns from advertising agencies, who are the main revenue source for social media platforms. The article concludes by noting that while efforts have been made to tackle spam, the future for slop is less certain, with large companies like Google planning to add AI-generated content to their search results.

Key takeaways:

  • 'Slop' is a term used to describe artificial intelligence-generated material on the web that is not interactive and rarely serves the needs of the readers, but is used to generate advertising revenue and steer search engine attention.
  • AI models make it easy to generate vast quantities of text or images, which can lead to an overflow of 'slop' on the internet, making it harder for users to find the content they are actually seeking.
  • 'Slop' can be harmful when it is incorrect or misleading, such as AI-generated travel articles listing inappropriate attractions or foraging books providing dangerous advice.
  • Companies like Google and Facebook are taking steps to identify and manage AI-generated content, but there are concerns about the impact on the social media industry and advertising agencies if consumers feel they are being served 'slop' all the time.
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