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Sports Illustrated, G/O Media and the Future of News Media and AI

Dec 23, 2023 - rollingstone.com
The rise of artificial intelligence (AI) in journalism is causing concern among industry professionals, with AI-generated articles and AI-powered news sites potentially leading to job losses and a decrease in public trust. G/O Media and Sports Illustrated have both faced criticism for their use of AI, with the former using an AI engine to generate articles and the latter allegedly publishing AI-written articles attributed to non-existent people. The use of AI in journalism is expected to increase, with the New York Times hiring an editorial director of Artificial Intelligence Initiatives and German news giant Axel Springer partnering with OpenAI to offer "real-time news".

However, the use of AI in journalism is not without its issues. AI tools have been found to produce inaccurate information, spread misinformation, and even generate completely false articles. Despite these concerns, some believe that AI can be used to make journalists more efficient, with companies like Data Skrive using human-guided machine learning technology to generate sports stories. However, the potential for AI to be used to spread misinformation and erode public trust in journalism remains a significant concern.

Key takeaways:

  • AI is increasingly being used in journalism, with some outlets using AI to generate articles, leading to concerns about accuracy and job losses.
  • While some outlets use AI responsibly, others have been caught publishing AI-written articles attributed to nonexistent people, leading to scandals and job losses.
  • Experts predict that journalism will change more in the next three to five years than it has in the last 30 due to AI, potentially leading to job losses and a decrease in public trust in journalism.
  • Despite the potential risks, some believe that AI could be used to make journalists more efficient, freeing them up to focus on more complex tasks that AI can't yet handle.
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