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Sports Illustrated is accused of publishing articles written by AI and then attributing them to reporters who don’t exist: ‘The mistake is trying to hide it’

Nov 29, 2023 - fortune.com
Sports Illustrated has been accused of publishing articles written by non-existent authors, possibly created by artificial intelligence (AI). The magazine denied the claims, stating that the articles were produced by a third-party company, AdVon Commerce, and were written and edited by humans. However, the magazine has ended its partnership with AdVon and removed the content in question. This follows similar incidents at the Gannett newspaper chain and CNET technology website, where AI was used to create content, leading to concerns about transparency and truth in journalism.

The use of AI in journalism has been a contentious issue, with many fearing it could lead to job losses. While some companies, like Buzzfeed and the Associated Press, have been transparent about their use of AI, others have been less forthcoming. Critics argue that while there is nothing wrong with using AI, media companies should be transparent about its use and ensure the technology is used effectively and ethically.

Key takeaways:

  • Sports Illustrated has been accused of publishing articles written by non-existent authors, possibly using artificial intelligence, which it denies.
  • Other media companies, including Gannett and CNET, have also faced criticism for using AI to generate content without being transparent about it.
  • Experts argue that while there's nothing wrong with using AI in journalism, it's important to be transparent about its use and not to mislead readers.
  • Some media companies, like Buzzfeed and the Associated Press, have been more upfront about their use of AI in content creation, attributing articles to both human and AI authors or explaining the role of technology in the production of the content.
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