In other news, Tesla shareholders are suing CEO Elon Musk and the board of directors over Musk's decision to start xAI, a competing AI company. Meanwhile, Apple is enhancing its Spotlight Search with better natural language queries in iOS 18. Amazon is also investing $230 million in generative AI startups, and LinkedIn is using AI to assist users in job hunting.
Key takeaways:
- Spotify is launching its first in-house creative agency, Creative Lab, to help brands create custom marketing campaigns and attract more advertisers to the platform.
- The company is also developing a new AI tool, "Quick Audio", which will allow brands to create scripts and voiceovers using generative AI.
- Spotify plans to use AI to generate host-read ads for podcasters and will offer a variety of ad formats including video and audio ads, in-app digital experiences, and interactive ad formats like call-to-action cards.
- Examples of brands working with Creative Lab include Rockstar Energy Drink, which launched a livestreamed concert series within the Spotify app, and beverage company Aperol.