Despite not committing to the launch of AI playlists, Spotify has been heavily investing in AI across its app, including the launch of an AI DJ earlier this year. The company's CEO, Daniel Ek, has also hinted at other uses of AI, such as summarizing podcasts, creating audio ads, and assisting in music creation. However, Spotify is currently downplaying expectations around the AI playlists feature, stating it is only a test for now.
Key takeaways:
- Spotify is testing a new feature that allows users to create playlists using AI technology and prompts, which has been spotted in the wild.
- The AI playlists feature is accessed from the “Your Library” tab in Spotify’s app, where users can type their prompt into an AI chatbot-style box or browse through a list of suggested prompts.
- Spotify has been heavily investing in AI across its app, including the launch of an AI DJ earlier this year, and CEO Daniel Ek has hinted at other potential uses for AI within the company.
- While the company has not committed to a launch timeframe for the AI playlists feature, it is currently being tested and the company is downplaying user expectations and excitement around it.