The feature was first launched in the U.S. and Canada, then extended to the U.K. and Ireland, and will now be available to premium subscribers in about 50 markets globally, including Sweden, Australia, New Zealand, Ghana, Nigeria, Pakistan, Singapore, and South Africa. However, most of the European Union will not have access to the feature yet, and in the new markets where it is available, it will only be offered in English.
Key takeaways:
- Spotify is expanding its AI-powered "DJ" feature to dozens of markets globally, after initially launching it in North America.
- The DJ feature personalizes users' listening experience through a curated music selection and spoken-word commentary powered by a synthetic voice.
- The feature will now be available to premium subscribers in around 50 markets, including Sweden, Australia, New Zealand, Ghana, Nigeria, Pakistan, Singapore, and South Africa.
- Despite the expansion, the majority of the European Union will not have access to the feature yet and in the new markets where DJ is available, it will only be offered in English.