Earlier this year, Spotify launched an AI-powered DJ and experimented with description-based playlists through Niche Mixes. However, the company confirmed that Niche Mixes were not AI-driven but relied on the company's personalization algorithm. The AI for the DJ feature was developed following Spotify's acquisition of Sonatic, a London-based tech company specializing in AI voices.
Key takeaways:
- Spotify is testing an AI-powered feature that generates playlists based on user prompts, as discovered in the company's backend code.
- The new feature, called "AI Playlist", could function similarly to Spotify Blend, which allows two users to combine their music tastes into a single algorithmically generated playlist.
- Spotify has previously experimented with description-based playlists through Niche Mixes, but these were not AI-powered and instead used the company's personalization algorithm.
- Earlier this year, Spotify introduced an AI-powered DJ, developed after the company's acquisition of Sonatic, a tech company specializing in AI voices.