The music streaming platform has been increasingly integrating AI into its services, including an AI DJ feature launched earlier this year. Spotify CEO Daniel Ek has also suggested that AI could be used to personalize content. However, the company has not confirmed if the AI playlist feature will be included in a more expensive subscription tier or if it will be launched at all.
Key takeaways:
- Spotify is testing an AI-powered feature that creates playlists based on text prompts, as revealed by a TikTok user.
- The feature suggests prompts like "Get focused at work with instrumental electronica" and "Explore a niche genre like Witch House," and generates a playlist based on the user's choice.
- Spotify has not yet confirmed if this feature will be made available to the general public, stating that they routinely conduct tests to improve user experience.
- Spotify has been incorporating artificial intelligence into its products, with features like an AI DJ and potential plans to use AI for personalized content and voice ads.