The Spanish-speaking DJ will be accessible to Premium users in select Latin American and Spanish markets, as well as regions where the English-speaking DJ feature has already been launched. This development comes after Spotify increased the price of its Premium subscriptions for both US and international users, a move the company says will enable it to continue investing in and innovating its product features.
Key takeaways:
- Spotify is launching a Spanish-language version of its “AI DJ” feature, with the voice provided by Spotify’s senior music editor, Olivia “Livi” Quiroz Roa.
- The AI DJ feature uses an AI-generated voice to create radio-like commentary about the song being played, which Spotify claims reduces the likelihood of users skipping tracks.
- The Spanish-speaking DJ will be available to Premium users in select Latin American and Spanish markets, as well as regions where the English-speaking DJ feature has already launched.
- This launch follows recent price increases for Spotify Premium subscriptions, which the company says will allow it to continue investing in and innovating its product features.