Spotify has been investing in AI technology for several months, with the launch of AI DJ last year and the recent introduction of AI playlists. The company uses a combination of third-party tools for its AI and machine learning experiences and is also investing in in-house research to better understand AI and large language models. CEO Daniel Ek has hinted at other potential applications of AI, including summarizing podcasts and creating AI-generated audio ads.
Key takeaways:
- Spotify has introduced AI playlists into beta, a feature that allows users to generate a playlist based on written prompts, which will initially be available to users in the U.K. and Australia on Android and iOS devices.
- The AI playlists can be customized based on a wide variety of prompts, including genre, mood, artist, decade, activities, places, and more. Users can also refine the generated playlist by issuing commands or removing songs.
- The technology behind this feature uses large language models (LLMs) to understand the user's intent and personalization technology to create a playlist based on the listener's history and preferences.
- Spotify has been investing in AI technology for several months, with previous initiatives including AI DJ and research into large language models. The company is also exploring other ways to leverage AI, such as summarizing podcasts and creating AI-generated audio ads.