Spotify says support for external payments on iOS has already boosted subscriptions | TechCrunch
May 21, 2025 - techcrunch.com
Spotify has reported a positive impact on sales following its ability to direct iOS app users to external payment links, as per a newly filed amicus brief supporting Epic Games in its legal battle with Apple. The brief highlights that Spotify's recent update, which includes web payment options, has led to a significant increase in iOS users upgrading to Premium subscriptions. This change follows a U.S. District Court ruling in favor of Epic Games, forcing Apple to allow U.S. app developers to direct customers to alternative payment methods without incurring Apple's commission. Spotify's updated iOS app now informs users about subscription costs and directs them to its website for purchases, resulting in a notable increase in conversion rates among iOS users compared to Android.
The legal battle between Apple and Epic Games continues, with Apple appealing the court's decision that disrupted its U.S. App Store business. Despite Apple's efforts to revert to its previous policies during the appeal, the court has not granted its Emergency Motion. Meanwhile, Spotify, along with Microsoft and others, supports Epic Games in the ongoing case, which is now in the U.S. Court of Appeals for the Ninth Circuit. The case has also seen Fortnite return to the U.S. App Store after a five-year absence, following pressure on Apple to comply with the court's ruling.
Key takeaways:
Spotify's ability to direct iOS users to external payment links has significantly increased Premium subscription upgrades.
The U.S. District Court ruling in favor of Epic Games forced Apple to allow external payment options in iOS apps.
Spotify's updated iOS app includes a "Premium Destination Page" that informs users about subscription prices and links to a checkout page.
Apple is appealing the court's decision, but the U.S. Court of Appeals for the Ninth Circuit has not granted its Emergency Motion to revert to the old policy.
