The code was found in the latest build of the Spotify app, indicating it is a new feature in development. However, not all internally tested features make it to the public. Spotify has a large team working on personalization and machine learning techniques, suggesting the company is exploring the potential of AI in music personalization.
Key takeaways:
- Spotify appears to be developing AI-powered playlists, according to references discovered in the app’s code by tech veteran Chris Messina.
- The AI playlists could be created using prompts and may be an option within the Blend genre, which combines the tastes of different users to create a playlist.
- Spotify has previously developed a feature called Niche mixes that allows users to build unique playlists based on a description, but these were not AI-powered.
- Spotify has a team working on the latest language models and machine learning techniques for personalization, and has previously toyed with a ChatGPT-like chatbot for music requests.