In addition to these features, Spotify is also offering a new AI feature for Premium subscribers that generates AI playlists based on their Wrapped experience. Audiobooks are another new addition to Wrapped, with Spotify's audiobooks catalog doubling this year to over 300,000 titles. The company also revealed its top lists for 2024, with Taylor Swift being the top artist globally for the second year in a row. Other tweaks and updates to the Wrapped experience include the return of artist video clips, the addition of Podcaster Clips, and Easter Eggs in the app in celebration of Top Artist Taylor Swift.
Key takeaways:
- Spotify Wrapped 2024 introduces two new features, including an AI-powered podcast created with Google’s AI summarization tool, NotebookLM, and a new data story called “Your Music Evolution,” which tracks how a user's musical interests evolved over the past year.
- The AI-powered podcast will provide a personalized audio overview of a user's music listening in 2024, including top songs, artists, genres, and more. The AI hosts will compliment the user's music taste and summarize their listening activity.
- Spotify is also expanding its social media integrations to include sharing to both TikTok feed and TikTok Stories. Other new features include a dedicated Wrapped experience for authors and publishers, and the return of "Top Listeners" and artist video clips.
- Spotify also revealed its top lists for 2024, with Taylor Swift being the top global artist for the second year in a row, and her album "The Tortured Poets Department: The Anthology" being the top global album. The most streamed song globally was Sabrina Carpenter’s “Espresso” with over 1.6 billion streams.