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Spotify’s podcast and audiobook discovery will get a boost from Google Cloud’s AI

Nov 16, 2023 - theverge.com
Spotify is utilizing Google Cloud's AI tools, specifically large language models (LLMs), to enhance content discovery and personalized recommendations for its podcasts and audiobooks. The aim is to analyze the metadata of the approximately 5 million podcasts and 350,000 audiobooks in its library to improve search results and identify "harmful" content. The AI tools will also be used to better understand user preferences for spoken content, thereby improving personalized recommendations.

Earlier this year, Spotify introduced an AI tool for songs, AI DJ, which uses OpenAI’s generative AI tools to create custom playlists. This move to use AI for spoken audio content is not a standalone feature like AI DJ, but indicates Spotify's commitment to enhancing the user experience for its non-music offerings.

Key takeaways:

  • Spotify is using Google Cloud’s AI tools to improve content discovery and personalized recommendations for its podcasts and audiobooks.
  • The AI tools will analyze the metadata of the approximately 5 million podcasts and 350,000 audiobooks in Spotify's library to enhance search results.
  • Another aim of Spotify's Google Cloud AI experiment is to identify “harmful” content, although the specifics of this process have not been detailed.
  • Spotify's use of AI for spoken audio is part of the company's efforts to improve the user experience for its non-music offerings.
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