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Springbig buys VICE CRM, names new CEO

Mar 17, 2025 - greenmarketreport.com
Springbig Holdings (OTCQX: SBIG) is set to acquire the AI platform Vice CRM and has appointed its founder, Jaret Christopher, as the new CEO effective April 1. The acquisition aims to enhance Springbig's performance marketing platform using AI, although the transaction price remains undisclosed. Christopher, who previously held a leadership role at WM Technology after selling his CRM company Sprout, brings a strong track record in building SaaS companies. Marc Shiffman, Springbig's lead independent director, expressed confidence in Christopher's ability to drive shareholder value and advance the company's evolution.

Springbig recently reported a $554,000 loss for the third quarter, with annual losses totaling $784,000 amid declining revenue and challenges in the national marijuana market. Revenue for the first nine months of the year fell to $19.5 million from $21.2 million in the previous year. The company anticipates fourth-quarter revenue between $6.5 million and $6.8 million. As of September, Springbig held $7.4 million in total assets against $16.3 million in liabilities. Jeffrey Harris, the founder and chairman, will step down as CEO on March 31.

Key takeaways:

  • Springbig Holdings will acquire AI platform Vice CRM and appoint its founder, Jaret Christopher, as CEO effective April 1.
  • Vice CRM is an AI-enabled performance marketing platform aimed at optimizing ROI for consumer marketing campaigns in regulated industries.
  • Springbig reported a $554,000 loss in the third quarter, with revenue declining year-over-year to $6.4 million from $6.8 million.
  • Jeffrey Harris, founder and chairman of Springbig, will step down as CEO on March 31.
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