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Squint peers at $13M led by Sequoia for AR aimed at B2B to interact with physical objects | TechCrunch

Nov 29, 2023 - techcrunch.com
Squint, a startup that uses augmented reality (AR) to help businesses build workflows, has raised $13 million in a Series A funding round led by Sequoia, with participation from Menlo Ventures. The platform allows users to point their smartphone or tablet cameras at physical objects in their work environment to trigger detailed instructions, log sheets, and more. The company has already secured several large enterprise customers, including Volvo, Siemens, and Colgate-Palmolive.

The company was founded by Devin Bhushan, who previously worked as an engineering manager at Splunk. Bhushan's vision for Squint is to eliminate the search bar and reduce the time spent looking for information and data. The startup uses computer vision and object detection to turn videos into AR procedures, and its AI system can recognize objects and generate workflows. The funding will be used to fuel business growth and further tech development.

Key takeaways:

  • Squint, a startup that uses augmented reality to connect people with information, has raised $13 million in a Series A funding round led by Sequoia with participation from Menlo Ventures.
  • The platform allows users to point their smartphone or tablet cameras at physical objects in the work environment to trigger detailed instructions, log sheets, and more.
  • Large enterprise customers including Volvo, Siemens, Colgate-Palmolive, Michelin and Berkshire Hathaway Energy use Squint to manage workflows in factories and other industrial settings.
  • Squint's ultimate goal is to eliminate the search bar and reduce the time spent looking for information and data, according to founder and CEO Devin Bhushan.
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