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Sri Lankan Entrepreneurs on Forbes

May 16, 2025 - english.gossiplankanews.com
Sri Lanka marked a significant achievement as three young entrepreneurs—Yanika Amarasekera-Siyaguna, Charith N Silva, and Nikin Matharaarachchi—were featured on the Forbes 30 Under 30 Asia 2025 list. Their work exemplifies the fusion of media innovation and digital entrepreneurship, contributing to the country's growing startup culture. Yanika founded Silver Aisle, Sri Lanka’s first online wedding registry, utilizing e-commerce and social commerce principles. Charith transformed outdoor cooking videos into a global sensation through participatory culture, amassing millions of followers. Nikin's Synapse AI Labs developed Kommon Poll, an AI tool for social listening, showcasing big data applications in marketing.

These entrepreneurs effectively used new media platforms for rapid scaling, with Silver Aisle leveraging social media campaigns, Wild Cookbook gaining traction through viral content, and Kommon Poll becoming vital for SMEs. Their ventures highlight the importance of localized content and technological innovation, attracting investor interest and enabling regional expansion. Despite challenges like infrastructure limitations and regulatory hurdles, their success illustrates the potential of new media entrepreneurship to drive economic growth and digital inclusion in South Asia.

Key takeaways:

  • Three Sri Lankan entrepreneurs were named to the Forbes 30 Under 30 Asia 2025 list, highlighting their achievements in new media innovation and digital entrepreneurship.
  • Yanika Amarasekera-Siyaguna, Charith N Silva, and Nikin Matharaarachchi leveraged e-commerce, participatory culture, and AI technologies to create impactful ventures.
  • Their businesses demonstrated rapid scaling through new media platforms, with significant local and regional influence.
  • Challenges include infrastructure constraints and navigating diverse regulatory landscapes for expansion beyond Sri Lanka.
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