These entrepreneurs effectively used new media platforms for rapid scaling, with Silver Aisle leveraging social media campaigns, Wild Cookbook gaining traction through viral content, and Kommon Poll becoming vital for SMEs. Their ventures highlight the importance of localized content and technological innovation, attracting investor interest and enabling regional expansion. Despite challenges like infrastructure limitations and regulatory hurdles, their success illustrates the potential of new media entrepreneurship to drive economic growth and digital inclusion in South Asia.
Key takeaways:
- Three Sri Lankan entrepreneurs were named to the Forbes 30 Under 30 Asia 2025 list, highlighting their achievements in new media innovation and digital entrepreneurship.
- Yanika Amarasekera-Siyaguna, Charith N Silva, and Nikin Matharaarachchi leveraged e-commerce, participatory culture, and AI technologies to create impactful ventures.
- Their businesses demonstrated rapid scaling through new media platforms, with significant local and regional influence.
- Challenges include infrastructure constraints and navigating diverse regulatory landscapes for expansion beyond Sri Lanka.