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Start-up ProRata.ai valued at $130mn after signing up UK publishers

Nov 20, 2024 - ft.com
The article is promoting different subscription plans for digital access to the Financial Times (FT) journalism. The first plan costs $75 per month, with a 20% discount for annual upfront payment. The second offer is a trial plan costing $1 for the first 4 weeks, then $75 per month, with the option to cancel anytime during the trial. The third plan is the Standard Digital plan, costing $39 per month, also with a 20% discount for annual upfront payment.

The article also mentions a pay-per-reader plan for organizations, which includes exclusive features and content. The FT encourages potential subscribers to explore their full range of subscriptions and discover all the plans available in their country. The article concludes by inviting readers to find out why over a million readers pay to read the Financial Times.

Key takeaways:

  • Offers complete digital access to quality FT journalism for $75 per month, with a 20% discount for annual upfront payment.
  • Provides a trial offer of $1 for 4 weeks, then $75 per month, with the option to cancel anytime during the trial.
  • Standard Digital package is available at $39 per month, with essential digital access to quality FT journalism on any device, and a 20% discount for annual upfront payment.
  • Offers a Pay per reader plan for organisations, which includes complete digital access, exclusive features, and content.
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