However, unconventional spelling is not completely disappearing. A Crunchbase analysis found several recently funded companies with misspelled names. The article also notes that misspelled names can have disadvantages, especially with the rise of voice search. A study found that consumers prefer conventional spelling, viewing offbeat spellings as a marketing gimmick. Despite this, the article suggests that misspelled startup names are unlikely to disappear entirely, particularly in the crowded English language market.
Key takeaways:
- Unconventional spelling has been a popular trend among startups for their names, with examples including Lyft, Grindr, and Scribd.
- However, there has been a recent shift towards more serious-sounding names, with founders seeking names that will appeal to investors.
- Despite the shift, misspelled names are not completely disappearing, with companies such as Skild AI, Odysee, Vybe, and Fibr still opting for unconventional spellings.
- There are disadvantages to misspelled names, particularly with the rise of voice search, and research indicates that consumers prefer conventional spelling.