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State Of GenAI – Only 1% – ShopTalk 2025 In Numbers

Mar 21, 2025 - forbes.com
The article discusses the current state of generative AI (GenAI) adoption in the e-commerce industry, as observed at the ShopTalk 2025 conference, which is a major event for e-commerce vendors. Despite the hype surrounding GenAI, only 25% of the 683 vendors at the conference explicitly mentioned GenAI in their offerings, indicating that its adoption is not as widespread as expected. While AI is the most mentioned technology, GenAI is a distant second, and only a small fraction of vendors offer solutions that integrate GenAI with multimodal capabilities for true personalization.

The article highlights that e-commerce, traditionally a leader in AI adoption, has not yet fully embraced GenAI, with only 1% of vendors offering merged solutions for search, content personalization, and chatbots. Most companies focusing on data and AI at the conference are startups, suggesting that GenAI's disruption in e-commerce may take longer than anticipated. The author, who has extensive experience in AI, expresses surprise at the slow adoption and invites further discussion and exploration of GenAI solutions at the conference.

Key takeaways:

  • AI is the most mentioned technology at ShopTalk 2025, with 40% of vendors claiming to offer AI capabilities.
  • GenAI is the second most mentioned technology, but only 25% of vendors explicitly mention it, which is lower than expected given the current hype.
  • Real personalization in e-commerce, enabled by GenAI, is still not widely implemented, with only 1% of vendors offering multimodal solutions.
  • About 70% of companies focusing on data and AI at ShopTalk 2025 are startups, indicating that GenAI innovation is primarily driven by new entrants rather than established players.
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